🎨 My design beliefs

Focus on the user

Focus on the user and let everything else follow from there. Keep it simple and intuitive to design moments that people will remember.

Collaborate to level up

Be open-minded, listen actively and ask questions. Work with cross-functional partners from day one to build project awareness and ownership.

Embrace curiosity

Challenge yourself to look at things from a fresh perspective. Keep searching until you find an answer. Face obstacles with curiosity and excitement.

Experiment to innovate

Systematically test ideas and frame them through experimentation. Identify flaws early on. Collect data to iterate and make evidence-based decisions.

Big picture thinking

Think cross-functionally and understand business goals. Recognize patterns and relationships to make informed decisions and assess risks.

Stay current with industry trends

Understand the competitive landscape. Get inspired. Adapt quickly. Identify emerging trends to innovate.

Be a quick learner

Be a good listener and observer. Be open to new ideas and concepts. Seek immediate feedback to improve. If you don’t know something, don’t be afraid to ask.

Be intentional

Change process and tools based on each project. Align everyday actions with strategic vision. Communicate clearly to inspire and empower.